Direct Marketing lists are essentially databases filled with contact details, such as names and addresses of consumers or individuals at businesses, which can be used by companies of all sizes to send out promotional information. Direct marketing lists can be both email and postal address based, and will be made use of by all sorts [...]
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Direct marketing is an approach to product marketing communications that doesn’t employ contemporary marketing channels. This ultimately means that deals are done directly between the manufacturers and customers without involving channel intermediaries such as distributors, retailers and wholesalers. It is a strategy commonly employed by electronic manufacturers and banks in dealing with their clients directly. [...]
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