Advantages and Disadvantages of Direct Marketing

use, benefits and advantages of the product to the customer or buyer. Marketing is divided into 2 categories direct marketing and indirect marketing. It is very important for every business in today’s world to know how to market a product it does not matter if you are selling a hair pin or an airplane you [...]

Benefits and Challenges of a Career in Direct Marketing

Internet or Direct marketing may be a new term in our dictionaries however it is not a new concept. Direct or Internet marketing is ‘the’ way to send a message to the customer directly through various channels that eliminate the middle men or indirect means to interact with the customer. This has been done since [...]